Trademark vs. Service Mark

We've just spent some time obtaining a Service Mark for the phrase "Like Dating For Jobs" on this site - Climber.com. It raised the question for me, what is the difference between a Trademark and a Service Mark. The answer is kind of subtle. Trademarks are for things you sell. Service Marks are for services you provide. Climber provides the service of finding people jobs in a way very similar to dating, thus its a Service Mark. If we were selling a "Super Duper Resume Spellchecker", that would be a TradeMark.



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